I’m not saying AI is bad, no!
But the overuse of “In Conclusion,” in many blogs is driving me nuts!
AI like ChatGPT has proven to help us boost productivity, and it is undoubtedly a powerful tool that I often use to generate ideas or finesse my grammar.
As a UI/UX designer in the marketing industry, creating website designs, email marketing, and social media content daily, I can’t overlook the fact that most people are taking the shortcut by relying entirely on AI-generated content, making it harder for me to humanize design.
Here’s the issue — ChatGPT isn’t a human genius and wasn’t always the problem-solver we hoped for. Simple math? It often stumbles.
While ChatGPT can be incredibly effective for lead generation, content creation, and outreach, many people keep churning out content that sounds robotic, soulless, and overall, not very human.
Content and design are like peanut butter and jelly — they require specialized collaboration skill sets, ranging from linguistic expertise to visualization. A design without content is an empty shell and content without design is a wall of text. Neither’s winning any legibility awards.
Part of the UX designer's task is to humanize the digital space as much as possible, but AI-generated content is taking the fun out of reading, eroding brand identity, user engagement, and overall marketing effectiveness.
We may not have the resources to hire professional writers, but we can generate better AI content by giving better prompts.
Templatize your brand tone of voice prompt
Even though ChatGPT 4 is better than 3.5, it still isn’t great at writing articles. Seeing too many blog posts with phrases like “In the age of,” “Let’s dive in,” and “delve,” has become annoying!
Even if you remove all of these words, the article will still lack personality!
Give the AI a persona. From whose perspective is the AI talking, and who is the audience? How do you want your brand to sound? Cheerful, friendly, serious?
Example 1: “Write a story from the perspective of a talking monkey expressing excitement to children about how he tricks the crocodiles.”
Example 2: “Compose a memo from a CEO addressing the company’s recent financial downturn. Express empathy towards employees and stakeholders, and outline the steps the company plans to take to address the situation and move forward.”
Train your AI to mirror your persona.
Hyper-Focus on Prompting
It’s all about the prompts you use. Be as descriptive as possible to let the AI know your whole story. Here’s an example:
BAD prompt:
“Create an article on LinkedIn automation.”
GOOD prompt:
“Craft a sales proposal for my LinkedIn marketing and outreach agency, which caters specifically to funded startups. Before proceeding with the full proposal, I request an outline first. Focus on identifying their unique needs and challenges for lead generation, and propose strategies to address them effectively. Lastly, include SEO-related keywords for the article to rank highly on Google search.”
The difference is obvious, right?!
To generate the optimal result from AI, your ChatGPT prompts should include:
[Persona]
[Expertise]
[Characteristics]
[Audiance]
[Step to the task]
[Objective]
[Format]
Context, Context, Context,
As an AI, ChatGPT will always perform better with context. On its own, most generated text might sound robotic. That’s because ChatGPT doesn’t know what you’re trying to achieve. For example:
BAD prompt:
“Create a LinkedIn post about productivity.”
Too long!
BETTER prompt:
“I run business coaching seminars. To promote my upcoming event, create a LinkedIn post under 150 words about the importance of productivity and time management for small business owners.“
Now that is better for a LinkedIn post!
By including your persona, trait, objective, audience, and format, the result makes a lot of difference than just a simple prompt!
In conclusion… (ironic, isn't it?)
Since almost everyone is using the tool nowadays in their outreach or writing, it’s pretty easy to tell when something’s been written by a robot. It sounds very monotonous and lacks the human touch.
People need to understand that ChatGPT isn’t a good writer, but it’s a pretty awesome creative assistant. It could be a good writer, but rarely straight out of the box.
Even though it’s very tempting to just copy ChatGPT responses right into your blog or email, checking them over multiple times and adding your flair will give you a bigger advantage in captivating your audience. This will increasingly make your brand look personalized in the end.
P.S.: This blog has been written with the assistance of ChatGPT 3.5 ;)
